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Domino’s Pizza Serving Delicious Videos
Domino’s Pizza’s YouTube channel has 209K followers and over thirty videos posted (Domino’s, n.d.). Ten years ago Domino’s Pizza was falling out of favor but now it is a successful company, surpassing Pizza Hut in sales to become the largest pizza chain in the world. They had several different content strategies that jettisoned them into…
Cultural Branding: Old Spice and Chipotle find their people
Two different companies ran two different cultural branding campaigns, focusing on different tactics. Old Spice ran a campaign using humor to humanize their brand. Chipotle ran a campaign attempting to solicit emotion. Both of these brands saw sales and social media engagement success as a result of their campaigns. Old Spice is an old brand,…
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DJ Snickel 