Domino’s Pizza’s YouTube channel has 209K followers and over thirty videos posted (Domino’s, n.d.). Ten years ago Domino’s Pizza was falling out of favor but now it is a successful company, surpassing Pizza Hut in sales to become the largest pizza chain in the world. They had several different content strategies that jettisoned them intoContinue reading “Domino’s Pizza Serving Delicious Videos”
Author Archives: djsnickel
Cultural Branding: Old Spice and Chipotle find their people
Two different companies ran two different cultural branding campaigns, focusing on different tactics. Old Spice ran a campaign using humor to humanize their brand. Chipotle ran a campaign attempting to solicit emotion. Both of these brands saw sales and social media engagement success as a result of their campaigns. Old Spice is an old brand,Continue reading “Cultural Branding: Old Spice and Chipotle find their people”
#SFGiants – Listening In
Trending hashtags allow a company to gather valuable metrics, metrics that can then be used to make decisions. It is important to listen in on social media in an effective way. After listening, a company can move on to set goals and benchmarks in order to monitor and measure their social media efforts. (Module 3,Continue reading “#SFGiants – Listening In”
#hellohashtags
For a class assignment we were asked to follow the conversations around the term #highered for 48 hours. I will discuss the type of information being spread with this hashtag, the common themes around the hashtags, the influencers who were using the hashtag and what made their communication so effective. Hashtags were first usedContinue reading “#hellohashtags”
Oscar de la Renta – Social Media Innovators
Oscar de la Renta is maybe not a brand you would expect to see interacting on social media because they are a luxury brand. Maybe social media would be beneath the creators of thousand-dollar clothing pieces? On the contrary, Oscar de le Renta utilizes social media and has been at the forefront of strategy andContinue reading “Oscar de la Renta – Social Media Innovators”
My First Blog Post
Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”
DJ Snickel 