Trending hashtags allow a company to gather valuable metrics, metrics that can then be used to make decisions. It is important to listen in on social media in an effective way. After listening, a company can move on to set goals and benchmarks in order to monitor and measure their social media efforts. (Module 3,Continue reading “#SFGiants – Listening In”
Category Archives: BUS525
Oscar de la Renta – Social Media Innovators
Oscar de la Renta is maybe not a brand you would expect to see interacting on social media because they are a luxury brand. Maybe social media would be beneath the creators of thousand-dollar clothing pieces? On the contrary, Oscar de le Renta utilizes social media and has been at the forefront of strategy andContinue reading “Oscar de la Renta – Social Media Innovators”