Two different companies ran two different cultural branding campaigns, focusing on different tactics. Old Spice ran a campaign using humor to humanize their brand. Chipotle ran a campaign attempting to solicit emotion. Both of these brands saw sales and social media engagement success as a result of their campaigns. Old Spice is an old brand,Continue reading “Cultural Branding: Old Spice and Chipotle find their people”
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DJ Snickel 